In 1939, in the center of Athens, right next to the famous 'Orfeas' cinema, two merchants Konstantinos Vardas and Dimitris Anagnostopoulos opened the first retail fashion store. At a time when people were buying fabrics and wearing clothes made only on order, they aimed at convincing the customers that ready to wear clothes (pret a porter) were as good as the tailor made ones.
Sixty years later, VARDAS stores, having invested in good taste, elegance and quality, most of all, have a steady impact and presence in the Greek apparel market.
Today, the Company is directed by the second and the third generation of Vardas family, always with the same patterns: keeping in pace with the global fashion trends, ensuring the right relation between quality and price, and cultivating long-term relationships with the customers.
Our philosophy is to make you feel relaxed.
Inside our stores, we hope to help you find clothes that suit your personality and sense of style.
We wish your shopping experience with us to always be an indulgence that will make you feel happy every moment, thus cultivating a long-term relationship, where respect, honesty and quality are predominant values.