Combined with modern sophisticated style and timeless elegance, the Prince Oliver brand has been for more than 30 years, not only the name of an extensive chain of superior apparel and footwear, but also a laboratory of ideas of high aesthetics. As a company, it has Italian DNA, cosmpolitan roots and internatioanal radiation and offers value-for-money products with pionnering design and uparalleled quality, representing a well-thought-out way to conquer personal glory. Moreover, it is based in Greece and operates with a local team and management.
As a premium brand that loves the discreet, affordable and down to earth luxury as well as the unrivaled freshness of the modern, it creates an exciting journey of discovery of style. It is also works as a kaleidoscopic prism assisting in the exploration of the «spirit of our time». Governed by its core values and strong emotional connections, the brand, hurtily supports freedom within the creactive process. In that way, Prince Oliver is able to introduce trends, design fabrics, embrace new textures and adapt innovations in order to offer tailored and casual collections for men and women. It also provides a wide range of accessories such as, underwear, shoes, bags, watches, perfumes and ties. At the same time, it maintains its leading role in the formal suit category, needed for every important life event such as the one of marriage.
Liberated from conventional design forms and standard stylistic codes, it translates the needs of the public into integrated proposals and acts as a precursor to aesthetic development. Thus, it provides targeted answers to the key questions posed by the fashion industry, which is known to be a reflection of society, but also to the ever-changing scenarios of modern life! With a «new classic» and «forever modern» approach, it presents pieces that cannot be missing from any updated wardrobe and composes a complete look that is comfortable, neat, elegant and flexible.
The new verbal identity and philosophy, "Break the Rules", introduced in 2020, encourages and highlights the importance of people adding a personal touch in their appearance, which comes through the overcoming of clothing rules. However, just as any fruitful rule reversal, it requires strong theoretical and practical foundations to be implemented. So too does this demands, deep knowledge and proven experience: "Gain knowledge, follow, breake, shape and live by your own rules", this is the ideology of a brand with a strong personality that does not fit into molds.
Prince Oliver is managed entirely by Magnifico S.A.. It is based in Athens and employs approximately 200 employees in Greece and Cyprus, directly or through partner companies. As a responsible member of society and a sensitive company for environmental issues, it strongly supports energy and resource savings. Consequently, all the Prince Oliver stores are made fundamentally using recyclable materials for their interior and exterior decoration. In addition to any environmental initiatives, the company also supports humanitarian causes as it silently assists charities that serve our fellow human beings in need.